Lead Flow
How leads travel from form fill → sub-account → workflow → outcome
Multi-layer flow (last 30 days)
Quick view — full Sankey rendering coming in next iteration
Form submission
1PSP ANZ form
920 contacts
1PSP US form
510 contacts
1PSP UK form
19 contacts
1PSP MX form
195 contacts
Sub-account routing
Global Marketing Hub
1,644 contacts
Workflow enrolment
ANZ BTS nurture
380 contacts
ANZ practice hold
90 contacts
US BTS nurture
220 contacts
UK 1PSP nurture
19 contacts
MX (broken) ⚠
195 contacts
Outcome
MQL'd
458 contacts
Booked BTS
50 contacts
Cassie list
90 contacts
⚠ no workflow
195 contacts
Routing failures (stuck in GMH > 24h)
7alex.t@procuro.co.nz
2026-04-26 14:22
expected: ANZ-Hughson
actual: stuck in GMH
ben.p@manufacturco.com.au
2026-04-26 09:11
expected: ANZ-Hughson
actual: stuck in GMH
carla.s@beauty.uk
2026-04-25 18:46
expected: UK-Alison
actual: stuck in GMH
Workflow misses (in practice but no nurture)
14diana@constructco.co.nz
2026-04-26 11:05
expected: ANZ BTS nurture
actual: no workflow
ed.s@equipment.co.nz
2026-04-25 15:32
expected: ANZ BTS nurture
actual: no workflow
fiona@biotech.com.au
2026-04-25 08:19
expected: ANZ BTS nurture
actual: no workflow
Practice cross-contamination
4j.gomez@retailmx.com
2026-04-23 13:14
expected: MX-Urruchua
actual: ANZ-Hughson
h.lopez@logistics.mx
2026-04-23 11:42
expected: MX-Urruchua
actual: ANZ-Hughson